Finding the Right Place

January 31, 2010 at 5:11 pm Leave a comment

Boston isn’t without dog stores. There’s Pawsh in Back Bay, Polka Dog in South End (my favorite-it’s fun to have the tables turned…now we’re the local customer, and Zip pulls me toward their front door) and JP, Bark Place in South End; Brookline Grooming and Paws for A Cause in Brookline, and so on. But I know there’s room for Fetch. The task is to prove it to bankers or potential financiers, and demonstrate on paper exactly how it’s going to happen and where. Based on relative population, Boston should be able to support 10 times the existing Portland dog/cat stores. Finding the right location is a mix of research, luck and gut instinct. Research means mining the web for data, walking the streets to get a good sense of who (and how many) is on the sidewalk at different times of day, talking with people at the dog parks and coffee shops, and so on. Luck is being in the right place at the right time, that chance encounter with someone who shares something really helpful. And gut, not to be underestimated. As Malcolm Gladwell calls it, ‘thinslicing‘.


Entry filed under: Boston Dog Life. Tags: , , , .

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